Starting a Home Decorating Company

home decorating company

Home decorators help homeowners and businesses choose a style, purchase furniture and accessories and arrange them in the client’s homes or offices. Some interior designers also work in the real estate business, sprucing up properties before they are listed for sale by adding new furnishings and staging a home to make it more appealing to potential buyers. Some also specialize in preparing a space for a special event, such as a wedding or holiday party.

Starting a home decorating company requires that the founders have a love for home design and an ability to sell their products. Many do-it-yourself direct sales companies, including At Home America, Celebrating Home and Linen World, offer a wide variety of decorative items and furniture for the home, along with kitchen and garden accents. Other companies, such as Signature Home Styles and Havenly, offer online design services, allowing customers to connect with a designer through a secure website to discuss their vision for their room.

A home decorating company needs to register with the local government and obtain any necessary permits and licenses. It also must obtain commercial insurance, which protects the owner in case an accident or property damage occurs while working in a client’s home.

The primary target market for a home decorating company is upper and middle-class people who have the disposable income to pay for someone else to help them furnish their homes or offices. A decorating company can also focus on commercial clients, such as businesses that are relocating and need to prepare for a grand opening.

To attract the right customers, a decorating company must develop a website and social media accounts to showcase its work and build a following. Decorators can also network with furniture and accessory stores, remodelers and maid service providers who serve the same target market to gain referrals. It is also important for a decorating company to establish its brand through a logo, business cards and letterheads. If the decorating company plans to expand its operations into a storefront, it must apply for a certificate of occupancy (CO). Failure to comply with zoning laws or licensing requirements can result in fines and possible business closure.