The network that taught viewers the importance of load-bearing walls and popularized the modern farmhouse trend turns 30 this year. In that time, a host of once humble home renovators have parlayed their status to become household names. Some, like Chip and Joanna Gaines of HGTV’s “Fixer Upper,” have even launched their own cable channels. Others, such as carpenter Clint Harp of HGTV’s “Property Brothers,” have gone on to start their own lines of furniture and decor.
These celebrity home decorators have changed the way Americans view decorating. Their shows have sparked interest in remodeling homes and in turn, increased the demand for products and services related to home decor. One such service is offered by the Interior Redecorators Network (IRN). The 501C non-profit trade organization has members across North America and in other countries. Members specialize in quick and easy solutions that utilize existing home furnishings. As a result, many new homeowners feel they’ve had their home decorated by a professional without the expense of hiring an interior designer.
While the aspirational messages conveyed on these home decorating network shows have led to some positive changes, they’ve also had some negative consequences. One is that they’ve fueled an obsession with keeping up with the Joneses. Many people are spending tens of thousands of dollars trying to replicate what they see on television and in social media.
Another is that the aspirational messages have created unrealistic expectations about the remodeling process. These expectations lead to frustration and disappointment when the reality falls short of the hype. For example, the popularity of shiplap and all-white kitchens has left some homeowners feeling stranded when those trends fade or require costly renovations to keep up with changing tastes.
For many, the best solution to these issues is finding a home decorating network that inspires them in a way that’s relevant and accessible to their individual needs. Fortunately, Facebook Groups offer a platform for people to connect with other like-minded individuals. There are groups dedicated to almost any topic you can think of, including home decor. These groups are an excellent resource for anyone looking to find a home decorating network that suits their specific style and budget. These groups are a great place to discuss ideas, share tips and get advice from other people who love decorating their homes. The groups also provide a forum to post pictures and ask questions. Home decorating networks that make the most of these groups and leverage tools like direct selling software can thrive in the competitive landscape.